CUKOO’s story began with a father-in-law and daughter-in-law duo — one with years of manufacturing expertise, and the other with a clear vision for what was missing in the Indian market.

While Mr. Dalip Kumar Arora ran a small but skilled swimwear factory in Delhi, Anjly began designing the kind of swimwear Indian women had been waiting for — modest, stylish, flattering, and functional.

Together, they didn’t just build a brand — they built a purpose-led movement for swimwear that finally made Indian women feel seen, heard, and confident.